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Towards 2027

Throughout the life of this strategy we will explore and develop a range of initiatives and grow a successful and innovative creative economy which will become part of everyday life in Kent.

We aim to…

  • Grow cultural infrastructure and activity to respond to population increase and planned housing growth.
  • Invest in sector specific skills, training and business development.
  • Connect with planners and developers to ensure that the development
    of Kent’s housing and transport networks enables cultural and creative
    industries to grow.
  • Seek to influence the provision of superfast broadband and learning
    programmes to strengthen digital connectivity.
  • Invest in affordable creative workspaces.
  • Encourage cluster led growth.

How will we know we have been successful?

  • Kent will be respected locally, nationally and
    internationally as an ambitious, creative county.
  • All Kent residents will access rich cultural experiences as part of their everyday lives.
  • Our ambitions for cultural entitlement for children and young people will be realised and demonstrated through the ART31 Commitment.
  • Kent will become a place that will attract more people to live and visit, and more businesses to locate.

“The raw materials of the creative industries, including the publicly supported arts, are talent and ideas. Therefore, investment in innovation and R&D across the creative industries is essential for economic and employment growth.”

Creative Industries Federation 2016.

How will we measure success?

We will design and implement different methodologies for collecting and evaluating information, but will consistently capture specific data throughout the life of the strategy including:

  • Creative outputs and outcomes.
  • Young people as board members of creative organisations.
  • Levels of investment.
  • Numbers of jobs, traineeships, apprenticeships and internships, and opportunities for volunteering.
  • Levels of participation, audience reach and engagement.
  • Press coverage, marketing and publicity.

The success of this strategy relies upon the actions of all stakeholders, working together in support of our shared ambitions.

We will…

  • Gather and make use of evidence developed through case studies, commissioned research and evaluation.
  • Maintain political support and engage stakeholders in business, tourism, health and education as key advocates for the cultural and creative industries.
  • Clearly communicate our impact in delivering outcomes for Kent’s residents and restate the case for sustained investment.
  • Use our collective voice to influence decision makers.

“The government should recognise that creative industries’ will be as important to future economic success as traditional industries such as cars or oil and gas.”

John Kampfner. 2017
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